Re-design of the logo for Performance Tours, a whitewater rafting tour company based in Colorado.
During the Summer of 2012 I was commissioned to re-design the logo for Performance Tours, a whitewater rafting tour company based in Colorado.
I would have liked to do a complete re-branding however this wasn’t in the client’s budget.
This arrangement, which features the logo mark overlaid with an image of a wave could be used on screen-printed T-shirts or posters or signs.
The logo in various color settings.
The business cards feature the logo mark and wave on one side. The other features some auxiliary iconography I developed which could be used in other brand collateral.
Various concepts I presented to the client